Does Modern Marketing Mean 100% Digital?
The world is ever-evolving. Humans are no longer in the place we used to be five years ago. And marketers must hop on that train towards the unknown future. Every day, a new device, a new technology, or a new social media …
Should you take up a news opportunity or not?
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The …
Not What They Need To Hear, What They Want To Hear
We live in a world where many people are quick to jump to conclusions and ascertain their own opinions. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why …
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to …
Not everything is newsworthy. How to get your next media release published
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we …
How to create your own media
It was eight years ago when I first came up with the idea of producing a custom magazine for my business Marketing Eye.I put it in my business plan and had every intention of doing it. …
Brand journalism: the future of our industry
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.The term "brand journalism" has existed for close to a decade, with Larry Light using the term …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
Sometimes they’re just giving you doughnuts
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead …
Building your brand in the media
Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago. …
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