Public relations means exactly what it says.
Ever wondered how some people get a story in the paper, whilst others do not even though they may be more successful, make more money, have more prestigious clients and have a better name? Public relations is just what is says. It …
Butterflies… when was the last time?
The world wide web is such a wonderful thing. Every day I spend more and more time searching, writing, commenting and reading information on the web. It’s part of my every day life almost like drinking water. …
Building your brand in the media
Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago. …
Customer service… we all need to work at it
Every small businesses have customers and one thing we all know, is that if we don’t provide the service they expect, they will go elsewhere. …
No-one deserves it more than you
Small business owners are at this time of year under enormous pressure. With all the finance regulations with their strict deadlines and superannuation – it all can be a bit daunting. For many of my friends who own small businesses, they head …
Starting fresh
A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent …
Everybody has their own agenda
After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another. …
New Prime Minister for Australia?
I have to admit – I have been hiding under a rock when it comes to what is going on with Australia’s Political parties. …
You are your own worst enemy
Are you holding back your own business? Are you the reason why sales aren’t what it should be? Day after day I speak with entrepreneurs who have a great business concept, excellent service and are in general really nice people, but they don’t …
How do you present yourself?
You might remember a few weeks back I mentioned giving a presentation to a group of image consultants and stylists. Since then it seems I’ve been talking with loads of people about how difficult it is to maintain a fresh and stylish …
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