Midwest Medical rebrand launched in Nashville
Midwest Medical is a leading provider of facility programs that provide ASC or Outpatient Surgical Centres with Sequential Compression Devices and sleeves.As the company has continued to grow and prosper, they launched into the US market the revolutionary Venowave Deep Vein Thrombosis …
My secret to flirting and business
I’ve got a not-so-secret weapon to reel clients in. It’s called marketing automation.You walk in to your favourite shop and immediately, something beautiful captures your attention. You need it, you want it, it would be just right for you.Summoning all of your …
How can marketing automation help your business?
Yesterday, I spoke at Cebit 2014 on sales process automation.It was an interesting topic because so many Australian companies have yet to realise just how much more efficient their sales process can be through sales automation and the ROI in terms of …
Leadership and the role marketing plays
"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker If you look at Steve Jobs and his role as a leader and …
Is your business a global startup?
When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated …
How to connect with 7000 potential clients – B2B marketing
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.The question I pose to you is "how did you find this blog?" and "how do you …
The lessons we can learn from Italian Vogue Editor Franca Sozzani
The room suddenly became silent. Everyone unconsciously took one step back as if to clear the way.She had arrived. …
#Boost Adidas Experiential Marketing Campaign A Winner
I cannot believe my day yesterday.Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my …
How to get non-sales people to bring in leads
It was 8pm at night and as we boarded the plane at La Guardia Airport in New York, Maikayla (#24yrold), our 24 year old President of US Operations, started a conversation about the things we are not doing as a business to …


