A Beautiful Ad Isn’t Enough
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is …
The top employee perks outweigh salary
Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.What works well for …
What turns the ‘excellence’ button on when building a high performance team
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good …
What Can Disruptive Do For You?
Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and …
We are ‘Pro America’ in a time that change is imminent
Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward. …
How to create an energetic office culture
What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool. …
A view that has a new perspective – imperative to 2017 competitive landscape
Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.We run an international marketing firm, but so what? What does that actually mean? The last few days in …
Everyone Thinks They Are A Marketer
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he …
What You Need to Know About Snapchat Marketing
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it …
What To Expect In 2017
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that …
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