The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit – here’s why
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make …
Reputation in Today’s Workforce
The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even …
One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and …
5 Ways to re-invent your customer’s experience
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change. …
The best performing marketing teams have these things in common
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, …
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. …
3 Reasons why 2019 sales isn’t quite panning out how you expected
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously. …
Is Machine Learning Changing Digital Marketing?
With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing. …
The Best Sales People Are Introverts
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true …
Debunking Misconceptions: Marketing is More Than Advertising
The Common Question My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?” …
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