How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing. …
The Rise of Influencers
Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, …
How SMS Marketing Can Be Your Brand’s Secret Weapon
Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to …
Rebranding: Everything Your Business Needs To Know
Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/ “Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive …
The Incredible Things That Entrepreneurs Do
Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible. …
How Blogging Can Help Attract New Customers For Your Business
Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business …
Selling Your Story: How to Get Consumers to BUY Into Your Brand
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall …
How Artificial Intelligence is Reshaping Marketing
In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It …
Contextual vs. Behavioral Targeting: Which is Superior?
As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best …
The Revolution of the Buyer’s Journey
The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market. With the help of our cellphones, tablets, and computers, we are all digital …
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