How to Make Customers Your Advocates
Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing …
How to Develop a Customer Referral Program
Word-of-mouth marketing is a tried-and-true tactic, used for years before the entire world went digital. While there isn’t much space for word-of-mouth campaigns in a digital world, some tactics are still effective for generating leads and building brand awareness. A customer referral …
What is SEM?
There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing …
Marketing That Puts Your Customers First
Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is hoping to improve …
Here’s What Your Marketing Agency Needs
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do …
The Possibility of Virtual Events
Every marketer knows that their ability to be flexible can define the success of their marketing campaigns on a daily basis. In 2020, we learned how flexible marketers can be during a period of significant challenges at every turn. As we continue …
Overcoming a Brand Identity Crisis
A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can …
Effective Types of Sales Enablement
Effective content that generates leads and brand engagement for your company is an invaluable asset. Finding the right fit for what your audience is looking for requires A/B testing, giving you a better picture of what they find most interesting. While a …
How to Show the Value of Your Brand
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the …
How to Focus Your Digital Marketing Efforts for 2021
Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind …
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