The 5 Key Pieces of Content Your Audience Wants to See
Content marketing is constantly changing, and so are the interests of consumers. While it's easy to get caught up in experimenting with new materials, it's also critical that we keep track of how our audience reacts to shared content. If you're looking …
What Will Event Marketing Look Like in 2022?
As restrictions have been brought upon us, almost everything has been temporarily shifted to the digital world. In early 2020 as you know COVID-19 was reported, and since then, we’ve had to adjust to new unprecedented ways to live. Working remotely has …
Why marketing managers are not living up to expectations
When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.In truth, you learn a lot more than that, but these two points are a given. They also …
Why marketers should be afraid for their jobs
Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant. After interviewing more than 30 marketers …
Why Every Marketer Should Be An Even Better Listener
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to …
The Top 7 Traits of Successful Marketing Leaders
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created? …
How To Design A Highly Precise Instagram Ads Campaign
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to …
Is Twitter a dead platform? 5 ways you can market effectively on Twitter
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities. For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement. …
Why your marketing career isn’t lifting off – and how to change it
Have you ever cut of your nose in spite of your face? If you think that you haven't - ever - then perhaps you are kidding yourself. We have all done it in life and our careers. It's the lessons we learn …
Why A Good Marketer Is Just as Essential as A Sales Rep
“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot. Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer …
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