CMO’s must have a strategy for the metaverse – here’s why
The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be …
How marketers climb the corporate ladder fast
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards. There are many ways a marketer climbs the …
How Marketers Market in the Metaverse
The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep …
Digital Marketing vs Traditional Marketing, What Gives You the Best Outcome?
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of …
Why you need to think twice before applying for a marketing position
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. We have probably read the first few paragraphs and decided that if anyone gets back to you, …
Why TikTok Should be Used in Your Marketing Campaign
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set …
How to Create an Engaging and Successful EDM
Electronic direct mail (EDM) is a form of a digital marketing strategy that businesses implement to promote products/services to a list of customers who are opted-in via email. This is a great way to get your message across to a large audience …
5 Effective SEO E-commerce Strategies
Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a …
What onboarding into a new marketing role looks like – Marketing Eye
We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they …
How The Metaverse Will Redefine Graphic Design
The new concept of the “Metaverse” is almost impossible to wrap your head around. With various new technologies and platforms coming onto the market every day, keeping up with the newest ones is becoming progressively more difficult. Movies such as “Ready Player …
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