The Atlanta CEO’s Playbook for Smarter Marketing Spend
Business leaders across Atlanta must make solid, calculated decisions with every dollar allocated for marketing. CEOs overseeing small to mid-sized companies often find this responsibility daunting, especially when faced with numerous agencies and consultants vying for their trust. Allocating marketing spend can …
Why Associations Need a Strong Marketing Strategy
Understanding the Importance of Strong Marketing for Associations It is imperative for associations to adopt marketing strategies similar to those of businesses to remain relevant and competitive in today’s market. Associations often rely on the loyalty and support of their members, but maintaining …
How to Show Value in Marketing to Your Boss
Marketing departments are often the first to experience budget cuts when times get tough, and the ROI of marketing efforts is always under scrutiny. For marketers, proving the value of their work is crucial—not just to secure budgets and resources but to …
Why every marketing team needs a data scientist
Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.This particular University, isn't sitting by …
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