How billion-dollar companies develop a marketing strategy
Billion-dollar companies typically have large marketing budgets and teams dedicated to developing and executing marketing strategies. Creating a marketing strategy typically begins with market research and a thorough analysis of the target audience and competitors. This information is used to identify opportunities …
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your …
Is a blog for someone with a little too much time on their hands?
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most …
Where is your business heading?
Tuesday morning, isn’t exactly the fresh Monday start I was looking for, but nevertheless, it is the first day of the working week. …
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