Rethinking Whether You Should Have an Internal Marketing Team
Building a successful marketing strategy is essential for business growth, but the question of whether to maintain an in-house marketing team or outsource to an agency is becoming increasingly complex. With escalating overhead costs, advances in AI-driven marketing tools, and agencies offering …
Demystifying the Expectations for Marketing Managers Delivering Demand Generation Campaigns
As the demand for skilled marketing professionals continues to grow, companies are seeking dynamic and results-driven Marketing Managers to lead their demand generation campaigns. When a job advertisement highlights demand generation expertise as a key requirement, it is essential for prospective candidates …
Nurturing Growth and Accountability: Conducting Effective Performance Reviews for Marketing Managers
Performance reviews play a vital role in evaluating and fostering the growth of marketing managers. These assessments provide an opportunity to recognize achievements, identify areas for improvement, and align goals with organizational objectives. It’s imperative to know best practices for conducting performance …
Navigating Mid-Year: Key Considerations for Marketing Managers to Optimize Performance
As we approach the midway point of the year, marketing managers face a crucial juncture in their pursuit of achieving annual targets and maximizing performance. The questions many marketing managers rarely differ. Key considerations that every marketing manager should bear in mind to …
Creating a Customer-Centric Marketing Strategy: Insights from Top Marketing Managers
Companies today must focus on creating a customer-centric marketing strategy. The customer should always be at the centre of everything a business does. To succeed in this endeavour, marketing managers must have a clear understanding of their customers' needs, wants, and preferences. …
What is a global marketing manager
Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers …
How marketers climb the corporate ladder fast
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards. There are many ways a marketer climbs the …
What onboarding into a new marketing role looks like – Marketing Eye
We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they …
How to on-board a new marketing hire
With the current economic climate and the change in sentiment towards working, like many other companies we have felt that there has been a reduction in the number of available good talent in the Atlanta market. …
Why your marketing career isn’t lifting off – and how to change it
Have you ever cut of your nose in spite of your face? If you think that you haven't - ever - then perhaps you are kidding yourself. We have all done it in life and our careers. It's the lessons we learn …
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