What’s the Difference?
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and …
Did You Say Yes?
Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk …
Why every marketing team needs a data scientist
Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.This particular University, isn't sitting by …
I’m feeling nostalgic about Atlanta
Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.I came here with little or no expectations, just a desire to try something new. From there, and …
When the founder comes back to manage the business, sometimes there’s a shock!
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
Staying Up To Date Is A Full Time Job
In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, …
Finding The Right Fit
We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap …
How To Win In The PR World
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of …
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