What is Channel Marketing?
Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but …
The Balancing Act of Being a Marketer.
The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all …
Advertising vs Marketing: Lost in translation
“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in …
Why a healthy knowledge of Psychology helps you as a marketer.
Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. …
How to Optimize Your Company’s Twitter
Twitter is one of the world's biggest platforms for social media; with its 330 million active users monthly. The best part about twitter is that you can reach an incredible number of followers, and you can also do it without spending a …
GDPR Anniversary: How Has Privacy Changed in a Year
Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been …
How to Optimize Your Instagram: 5 Tips to Create a Memorable Profile
As a great way to connect with your audience, Instagram has over 1 billion active users monthly and more than 500 million of them use the platform daily. …
How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing. …
Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those …
The Rise of Influencers
Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, …
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