The Advantages of Guerrilla Marketing for Boosting Your Reach
Guerrilla marketing is a unique and innovative approach to marketing that is gaining popularity in today's fast-paced and highly competitive business environment. With traditional marketing methods becoming less effective and more costly, businesses are turning to Guerrilla marketing as a cost-effective and …
New Language Criteria in Marketing – Where do Marketers draw the line?
In marketing today, consumers have become highly sensitive to how messages are communicated in advertising content. Not only that, but they are often unreceptive if they find the message harmful or offensive. Besides, there are also many factors of inclusivity to consider, …
Marketing for A Good Cause: 5 Strategies for Non-profits
Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world …
Best Ways to Utilize Hashtags on Social Media
Hashtags have been around for years but were first introduced on Twitter in 2007. Since then, they have been a key way for your company to reach new audiences, increase awareness, and allow social media users to find and engage with content related …
Digital Marketing vs Traditional Marketing, What Gives You the Best Outcome?
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of …
Why TikTok Should be Used in Your Marketing Campaign
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set …
Why You Should Have Videos in Your Marketing Campaign
What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in …
One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and …
Why You Need An Incredible Dual Marketing Campaign to Increase ROI
It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance? …
5 marketing campaigns that had real world impact
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers. Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns. …
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