Cutting Costs in Your Marketing Department? Outsourcing Is the Solution
Companies are constantly seeking ways to optimize operations and reduce costs as the business scene gets more competitive by the day. For many, the marketing department is a critical area where efficiency and cost-effectiveness are key factors, especially when resources are limited …
How to Budget for Marketing in the 2024/’25 Financial Year
Creating a marketing budget for the upcoming financial year involves strategic planning, foresight, and a clear understanding of both past performance and future goals. This blog will provide a comprehensive guide to marketers and business leaders on how to effectively allocate resources to …
How to Get the Most Out of Your Marketing Budget
As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number. …
Does IT Matter for Most Marketing Departments?
Back in 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was …
Saving 30% on Enterprise Print Management
When evaluating the marketing budget of our company, it became apparent that printing was a significant cost. As such, when it came to printing our custom published marketing magazine, it was time to do things a little differently. At first, my design department sourced quotes. They ranged from …
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