What Marketers Are Thinking About As End of Financial Year Approaches
As the end of the financial year looms, marketers across various industries are shifting into high gear. This period is critical not only for closing out the year’s accounts but also for planning and strategizing for the year ahead. Here are the 6 …
The Mind Game: Navigating the Psychological Maze of Marketing
In the relentless pursuit of success, marketers often focus on strategies, analytics, and creative content. Yet, there's a crucial component that's frequently overlooked: the psychology of the marketer themselves. It's time to rummage into the controversial yet undeniable impact of your mental …
The Art of Inspiring Teams: Leadership Lessons for Marketers
The concept of "leadership" extends beyond common perceptions, revealing a breadth and value that is often underestimated. Leading a team isn't just about managing tasks; it's about inspiring individuals to excel collectively. As a marketing leader, your role extends beyond strategy — …
The Art of A/B Testing: Optimizing Campaign Performance
A/B testing serves as the foundation of effective marketing, enabling data-driven decision-making that can revolutionize campaign outcomes. With 81% of marketers utilizing A/B testing to enhance conversion rates, its importance for campaign success is undeniable. Our mission is to simplify the intricacies …
How marketers climb the corporate ladder fast
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards. There are many ways a marketer climbs the …
Why you need to think twice before applying for a marketing position
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. We have probably read the first few paragraphs and decided that if anyone gets back to you, …
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes. …
Will your new beard effect your ability to get that dream job?
The past 18 months has been a blur for many of us, particularly if we have been working from home. Waking up each morning, brushing our teeth and hopping on a Zoom call usually takes us up until lunch. Then after a …
Brave marketers are hard to find, we get it.
COVID has been excruciatingly painful for our business. As a creative marketing agency, use to collaborating in real time, remote working was a challenge. What would take a minute to change, all of a sudden took 10. Everything required a lot more communication and …
Top 20 Websites for Marketers
The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows …
Lastest Posts
