How your brand can cut through a saturated B2B market
Today, with a growing demand for various products and services, newer businesses are launching. These days, launching a business is easy. With the right tools, getting your first set of customers is smooth. However, once you’ve fallen into a routine as a …
Behind the business of being a Kardashian?
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine …
The secret to keeping your clients loyal
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.” This quote came across my desk recently and it resonated with me, …
Twitter – block and unblock – can Twitter learn from Facebook
As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship. …
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