Why Your Marketing Plan Isn’t Working?
Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy. A marketing plan identifies your target audience, …
Decisions, Decisions, Decisions – What Will We Do Next
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long …
Set your goals for 2015 and make them stick
"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it." - Michaelangelo Goals. Not the kind kicked by America's best field goal exponent. …
What’s at the end of the rainbow?
Am I cynical or is it that as we get older, less and less excites us? …


