How Does Social Media Generate Leads?
Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:Content …
Trust Me, They Can Hear You Just Fine
Marketing to seniors isn’t old news; however, just like the millennial generation and generation X, senior citizens are adapting and evolving to marketing tactics more quickly than we give them credit. It can be tough to effectively communicate your message to them …
Dress For The Social Media Platform
Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to …
Why You Shouldn’t Put Social Media on the Back Burner
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise. Social media is a …
Are you a social media expert?
The lucrative careers that many social media experts now find themselves in, didn't happen by chance. A the call for social media experts within communications departments has grown, so too has their skills. Check out all the ads for social media experts that …
Will Facebook help or hinder your marketing strategy?
Facebook CEO Mark Zuckerberg recently held a live-steamed Q&A from the company’s Menlo Park Headquarters. The idea was to answer questions about Facebook's current direction. There were the usual questions, but the one question that was on many marketers’ minds was: what happened to …
You’re on top of it… Or are you?
The vast majority of business owners eat, breathe and sleep work. You know your product. You know your industry. You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be. Insert question marks here… …
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