The Evolution of the Trump Brand: From Business Mogul to Political Powerhouse
In 2015, few anticipated the extent to which Donald Trump would revolutionize American politics. Known primarily for his larger-than-life persona as a real estate mogul and reality television star, Trump’s presidential run was initially met with skepticism by political elites and pundits. …
US companies launching in Australia – here’s how to get market share fast
When US companies consider expanding into Australia, understanding the local market nuances becomes the key to securing significant market share. Businesses that aim to make a successful transition need to focus on everything from cultural differences to regulatory requirements. This blog aims …
WHY ENTREPRENEURS NEED TO VALUE MARKETING
Entrepreneurs are essential in identifying what is missing in our everyday lives and then determining ways in which to satisfy those unfulfilled needs. But there’s no point in providing amazing products or services if no one knows about it! …
Unlocking your marketing potential
Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living. The biggest challenge they face is execution. Sound familiar? …
Why having a start-up in your 40’s is much easier
Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to …
Why trusting your gut will save you millions
A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer. …
The Incredible Things That Entrepreneurs Do
Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible. …
Am I a marketer or entrepreneur?
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you …
Someone Steals a Client, Employees Recruit Others to Start Up Their Own Firms…
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my …
What’s Beyond Being a Marketing Manager
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here. …
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