Brand journalism: the future of our industry
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.The term "brand journalism" has existed for close to a decade, with Larry Light using the term …
How to make your business go viral via mobile
When was the last time you watched an entire TV program without looking at your phone?Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per …
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