How AI has changed Marketing: Strategies for marketing success
What is AI and What Does It Have to Do with Marketing? We know a lot about artificial intelligence, especially since OpenAI's ChatGPT made a breakthrough in the tech space. But what precisely is artificial intelligence, and how can we apply it to …
Why old-fashion direct marketing campaigns are not dead
If you thought old-fashion direct marketing campaigns are dead - you are wrong, and probably of the opinion that your idea of design and creativity is awesome.I speak to hundreds of entrepreneurs each month and many have the same opinion. Direct marketing …
Direct Marketing: How Direct Are You?
If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all …
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