How AI is Transforming Digital Marketing
Artificial intelligence (AI) is changing the world as we know it. AI is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligential beings. Incorporating AI within your marketing campaigns is going to be crucial for …
How NFT Will Impact Marketing
NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the …
How Marketers Market in the Metaverse
The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep …
Digital Marketing vs Traditional Marketing, What Gives You the Best Outcome?
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of …
DIGITAL MARKETING IS KEY TO USER EXPERIENCE
Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate …
5 Effective Digital Marketing Strategies For Financial Services Firms
The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to …
Is Twitter a dead platform? 5 ways you can market effectively on Twitter
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities. For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement. …
How to Combine Digital Marketing and Digital Selling
Sales and marketing have undergone numerous changes throughout the past decade, especially as these efforts have moved into the digital space. While sales and marketing use a different approach, each department is working towards the same goal: generating revenue. In order to …
Marketing Communications Manager roles in Atlanta
It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same …
How to Focus Your Digital Marketing Efforts for 2021
Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind …
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