I Hate My Marketing Job – What Do I Do?
In the business area of marketing, dissatisfaction at work is becoming an increasingly common sentiment. Many marketing professionals are finding themselves stuck in a job that no longer excites them or meets their expectations. With the rapid evolution of the marketing landscape, …
Advertising vs Marketing: Lost in translation
“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in …
Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those …
Business road blocks that stop you reaching your potential
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our …
Supercharge Your Creative Energy with Exercise
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of …
Guerrilla Marketing Is Very Much Alive
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, …
Best 15 Websites for Creative Marketers
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. Some are born that way and can come up with a creative campaign on the way to work, other's …
5 marketing campaigns that had real world impact
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers. Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns. …
What inspires great design?
Designers are an unusual bunch. Mostly they come in all shapes and sizes but there are a few that seem to look the same. They dress alternatively, mixing and matching what our less creative counterparts would never dream of putting together. …
Outside of the box: our $7 PR campaign
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye …
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