Why 2022 is the best year to create a winning marketing strategy
What Is a Marketing Strategy and Why Is it important? Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business …
Post COVID – What makes a good employee
Since the start of COVID, so many things have changed about business and the way employees are working in their organizations. Leadership and management of employees' performance have been tested and new 'norms' have arrived in post-COVID employee performance measures especially when …
What the Resurgence Fund Means for Atlanta Businesses
COVID-19 has drastically disrupted operations for the small business community in Atlanta, necessitating a recovery plan. Invest Atlanta is looking to provide financial support for small businesses in Atlanta that have had to cease operations or radically alter operations due to the …
How Your Company Should Navigate a Crisis Situation
With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is …
Introducing Your Team to Remote Work
Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent …
How Coronavirus Could Affect Your Company
The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are …
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