How is Your Company Culture Affecting Your Brand?
“My pleasure”-- We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work …
Is Marketing Naked a Good Idea?
You know what they say? “If it tastes good, it’s not good for you”. Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their …
What is your corporate responsibility?
Green this, green that! That is all we seem to hear about these days. With carbon emissions trading legislation still in limbo, it seems that companies are collectively at a stand still. …
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