How Artificial Intelligence is Reshaping Marketing
In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
Buyer Personas: The Key to Understanding Your Customers
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you. …
15 Free Tools to Boost Your Marketing in 2019
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, …
Rebrand or Refresh? That is the Question.
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do …
Case Studies: Short Stories of the Marketing World
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been …
Is Your Website Traffic Decreasing? This May Be Why.
Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose. …
The Ideal Cheat Sheet to Ensure Your Landing Page Will Convert
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only …
What You Need to Know About Snapchat Marketing
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it …
There’s Money In A Good Email List
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their …
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