Why I’m hiring a full-time content writer instead of paying for advertising
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were …
The Revolution of the Buyer’s Journey
The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market. With the help of our cellphones, tablets, and computers, we are all digital …
All Ears on Us: Why Should B2B Content Marketers Care About Podcasts?
In just a short amount of time, podcasting has grown from being a small part of media to one of the most popular methods of consuming information today. Podcasts have become an essential part of our everyday lives that even some B2B …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
Microcopy: Tiny Words with a Huge Impact
Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece …
Did you know that content marketing and artificial intelligence are the two most important parts of your marketing strategy?
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning. …
10 Ways to Optimize Your Marketing without Spending Money
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. …
Measuring the Success of Your Content
I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, …
Content Marketing in the Construction Industry
It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses …
Top 3 B2B Marketing Trends to Emerge in 2019
The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if …
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