GDPR Anniversary: How Has Privacy Changed in a Year
Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been …
Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those …
Agricultural Marketing and Why We Need it
The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them …
Ditch the What, Find the Why
So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between …
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