Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our …
Why marketers should be afraid for their jobs
Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant. After interviewing more than 30 marketers …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
IT firms hang on in wake of GFC
The IT industry is buying less hardware, says Andrew ThomasIt’s been a year of mixed fortunes for IT businesses. …
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