The Importance of Branding in Accounting: How to Stand Out from Competitors
Branding is a fundamental component of all businesses and accounting firms without exception. Therefore, a strong brand helps accounting firms to stand out from their competitors and differentiate themselves within a crowded marketplace. According to a statistic by Harvard Business Review, 80% …
Marketing just got a whole lot harder
Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any …
Are your competitors nipping at your tail?
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best …
Styling your way to success
On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing. …
Best friends or foes – where do you stand with your competitors?
Over the years, I have always thought being friends with your competitors is a very grey area. It’s grey because there is a limit about what you can share with them about your business whether you are best friends or not. …
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