5 Ways to re-invent your customer’s experience
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change. …
How Present Are You?
Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?In reality, it is easier said than done. Maintaining professional communication …
Are You Still Marketing Without A Strategy?
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No. So why …
Good For The Environment, Good For You
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!Green business is defined as an enterprise that has minimal negative impact on the global …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
Engaging in great conversation
On Saturday, I caught up with two of my friends for a glass of wine in Albert Park, Melbourne. …
Enthusiasm accounts for a lot!
Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm. …
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