How to Create Compelling Calls to Action: Tips and Examples
In today's world, every brand is competing to grab the attention of their target audience. The internet has made it easier to reach people, but it has also made it harder to hold their attention. Creating compelling calls to action is essential …
How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing. …
Why Use Custom Landing Pages?
We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get …
Add A Quiz To Your Site Or Social Media Platform
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you …
How To Optimize Your Website For Lead Generation
What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions …
Why Your E-Newsletter Failed
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: …
Too Many Options=Bad UX
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically. Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision. We’ve all seen the …
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