Why Is Marketing ROI So Important?
Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your …
Why Your Business Needs a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to …
What Does Good Customer Service Look Like?
Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s …
Why trusting your gut will save you millions
A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer. …
How Marketing Strategies Keep You Focused
Is there a lack of focus in your marketing department? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be challenging to execute any plans without a marketing strategy. Marketing is like …
What is Channel Marketing?
Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but …
The Balancing Act of Being a Marketer.
The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all …
Gen-Z is a generation that is unmanageable – in a good way
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that …
The best performing marketing teams have these things in common
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, …
Business road blocks that stop you reaching your potential
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our …
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