How to Get More Conversions from Your Landing Pages
Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the …
What Goals Should Your Marketing Strategy Achieve?
2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating significant disruptions to the way that everyone does business. Now is the time to focus on prosperity and growth for the rest of 2020, …
How Digital Marketing Will Help Your Business
Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far more significant …
What the Resurgence Fund Means for Atlanta Businesses
COVID-19 has drastically disrupted operations for the small business community in Atlanta, necessitating a recovery plan. Invest Atlanta is looking to provide financial support for small businesses in Atlanta that have had to cease operations or radically alter operations due to the …
5 Things You Need to Create a Marketing Strategy
Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused …
How Marketing Strategies Focus Your Business Operations
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is …
How to Build an Effective B2B Marketing Team
Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. …
Why Your Company Needs a Marketing Strategy
It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried …
The Most Effective Types of Sales Enablement Content
Some types of content can do more work than others. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your …
How to Improve a Responsive Web Design
If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader …
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