A guide to developing marketing strategies with limited knowledge
The first step to marketing a business is setting it up. If your business is ready for service, you’ve already crossed the first hurdle, so congratulations! Getting a business of the ground is no easy feat, especially if you have limited knowledge …
The Relationship Between Marketing and Sales
Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of …
Why volunteering is good for business
On Monday, I volunteered to an organization called Open Hands in Atlanta. My intention was to use the public holiday wisely and by giving back, it was a good start. It’s kind of like making your bed each morning. If you do that, …
How to build productive marketing teams
A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time …
Unlocking your marketing potential
Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living. The biggest challenge they face is execution. Sound familiar? …
How successful B2B marketing consulting firms operate
When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome. The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time …
Marketing Behaviors that every Business should be Utilizing
Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented …
How to Improve Your Lead Generation Strategy
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that …
How to Develop an Effective Content Marketing Strategy
These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some …
5 Ineffective Email Marketing Practices to Avoid
Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t …
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