The Cost of Real Marketing Is Less Than You Think
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? …
Why do Entrepreneurs Pick Marketing Firms
The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations. …
Be at the Forefront of Marketing Technology
I once had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business and every cent count …
5 Dynamic Ways to Start Building Your Personal Brand
One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But …
7 Crucial Questions for Business Owners to Answer Before Building A Marketing Strategy
As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the …
Starting a Business is Like Solving a Rubik’s Cube: The Best Way to Solve It
I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back …
What your marketing strategy for 2017/18 should address
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. If you have left it until now to write your 2017/18 marketing …
Why 2017 Employee Retention Rates Are So Low
The landscape and overall persona of our society has changed dramatically. Lately, businesses are searching adamantly for answers as it comes to employee retention. Business managers across the globe are seeing turnover rates rising higher and higher. Interns, employees, and prospective employees …
Making Marketing Less Gray
Marketing is a challenging department for any business. Unless you are the sole provider of a product, good marketing is what will set you apart from the competition. It is what let’s your customers and prospects know what the latest and greatest …
Quality Over Quantity
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. …
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