The Marketing Power of the Barbie Movie
The Barbie movie is the most successful movie so far of 2023. The film stars Australian actress Margot Robbie as Barbie and Canadian actor Ryan Gosling as Ken, and it is directed by Greta Gerwig. …
Is Influencer Marketing Worth It?
Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run …
That which does not kill us makes us stronger
Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see …
What the Olympics is doing for brands
There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there …
Brisbane small businesses get a bonus
Brisbane small businesses now can have a ‘marketing eye’ in their business! …
The Pelican Brief
A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican. …
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