The Importance of Visual Branding: How to Create a Strong Visual Identity for Your Brand
Visual branding is the process of creating a visual identity for a brand that includes its logo, color palette, typography, imagery, and other visual elements. Any business should have a strong visual identity in order to establish their brand's personality, differentiate themselves …
5 mobile marketing campaigns that have been highly successful
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool. A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected …
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