New brand brings Atlanta health insurance broker new light
A few weeks ago, we met with the delightful Jack Rehm and Karen Larkin of Midsouth Planning in Atlanta. The first thing that struck me about both Jack and Karen is how nice they are. Now, nice isn't a word that many …
Why a customers experience is all that matters.
It’s universally acknowledged that good service will get you places. Whether selling an unnecessarily big screen television to a family or ice to Inuits, good service makes sales. This said, there are exceptions to every rule and every so often in this …
Small business marketing is dead – here’s why
It's a statement that has finality but how much of it is true? …
Why are some bloggers more successful than others?
Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of …
If the shoe fits, it’s yours
To build an extraordinary team, you need extraordinary people. People that are inspired, that create their own opportunities and who want to make their mark on the position so that in no time, they get career opportunities for advancement and the world …
Is a blog for someone with a little too much time on their hands?
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most …
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.A new way of looking at things has …
Business Models – which one is best
At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation. …
Blogs, who really cares?
I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience. …
Starting afresh
When my neighbour came to me and asked if I could develop a website for her new business, I was thrilled. Here we have a woman in her 50’s ready to give up a corporate career to help others like herself manage …
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