Top 3 Digital Marketing Trends For Goods-Producing Industries
Digital advancements have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing techniques to keep up. …
Someone Steals a Client, Employees Recruit Others to Start Up Their Own Firms…
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my …
What’s Beyond Being a Marketing Manager
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here. …
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your …
How Marketers Will be Forced to be More Nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings. …
SEO Rules to Follow
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages. …
Marketing Eye Executive Marketing Services
Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another …
9 Characteristics of An Effective Advertising Campaign
Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the …
How to Make Your Brand Message Stick
Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a …
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Outsourced Marketing: 5 Things Tech Startups Look For [Infographic]
It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need …
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