The little blue box – when marketing is a gamble
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that …
Optus – you seriously need to improve your customer service
Ok, I have had enough! It is the fourth time this month that I have had to spend more than 30 minutes on hold because my message bank keeps reverting to an automated message that has nothing to do with my business. When …
Small Businesses Can All Afford Marketing
$27.95 per day for a Marketing Manager : Small Businesses Benefit from Finance Package …
Best friends or foes – where do you stand with your competitors?
Over the years, I have always thought being friends with your competitors is a very grey area. It’s grey because there is a limit about what you can share with them about your business whether you are best friends or not. …
A Call-Out for Startup and Small Businesses
[Picture]Opportunity Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth. …
Brand Hewitt
I have lived for quite a few years in a building that is full of sports stars, business leaders and semi famous faces. One of the penthouses is owned by Lleyton and Bec Hewitt and quite often when they are in town, I …
Could Have, Should Have, Would Have
How many times have you thought – could have, should have, would have – and did nothing about it? Unless you are one very highly motivated person that can read minds and forsee the future, you would have at some time in your …
All by myself
It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing …
Looking from the inside out with a Marketing Eye
I am the Queen of dinner parties – that is, attending them. I can’t cook to save myself although I have set a NY resolution to learn. Thankfully I know how to turn up with a really good bottle of wine or …
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