Free Resources for Army Veterans in Sales
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I …
How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to …
What your marketing strategy for 2017/18 should address
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. If you have left it until now to write your 2017/18 marketing …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
Why your marketing company’s social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital …
Did you make your last quarter sales figures – we didn’t!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.I'm shocked, concerned, worried and trying …
Great Marketing Starts With The Team
Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing …
Why Use Custom Landing Pages?
We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get …
Obsessed With Beauty
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with …
Reputation In The New Era
Advances in our online accessibility has changed the way we interact, shop, and go about our daily lives. Out of all of these advances, came one facet of the shopping and buying process, which is giving business owners a major headache, reviews. …
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