Building Your Company LinkedIn Page
Does your company have a LinkedIn page? If so, how often is it updated? LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes a really good impression with any potential leads that might …
How B2B Marketing Has Changed
The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated …
Key Performance Indicators Any Marketing Strategy Should Have
A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure exactly what’s working and what’s not working in your …
Why You Can’t Afford to NOT Have a Marketing Strategy
You might feel as if implementing a marketing strategy is more of a guideline than a rule, but that couldn’t be further from the truth. You wouldn’t play chess without a strategy, so you shouldn’t market your company without one. Sure, budgets …
Marketing Activities That Will Increase Sales
Sales are the lifeblood of any company. In order to keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right strategies will not only keep …
How SEO Plays a Role in Marketing Performance
In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the …
How Marketers Can Impress CEO’s
Interacting with your CEO can be stressful sometimes. Whether they are an easy person to talk to or not, it’s understandable to get a flustered around them now and then. Impressing them is a whole different thing entirely! Of course, you want …
How Marketing Strategies Keep You Focused
Is there a lack of focus in your marketing department? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be challenging to execute any plans without a marketing strategy. Marketing is like …
How to Avoid Video Marketing Failures
Video marketing is an undeniably expanding field; in 2019, 87% of marketers use video as a marketing tool. Brands can capitalize on the popularity of video to great success--but it’s important to avoid a few common pitfalls. In this article, I will …
Why salespeople fail miserably
The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his …
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