How Automated Marketing Tools Can Improve the Customer Experience
A Bit of Perspective
Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. Of course, these platforms were expensive and therefore limited to large, multinational corporations. But they taught us how new technology can be leveraged to improve how we interact with customers.
The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. And now, in an era where MarTech stacks are growing exponentially, the number of new solutions can be intimidating.
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