Are you a Top 10 Company to watch in Atlanta – if so, we want to feature you in Marketing Eye Magazine
It's that time of year and we are featuring 10 companies to watch in Atlanta that are going to hit the big time. That means companies that are innovative, smart and have the capabilities to be large organizations or game-changes in their …
Why John Doe Failed at Sales AND Marketing
So, a young guy applies to be the Director of Sales and Marketing for a fast growing startup in the Fintech space. His name is John Doe. He had experience as a sales manager and he wants to test the waters in …
Free Resources for Army Veterans in Sales
The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I …
It’s our responsibility to not bring entitled human beings into the world
A first world problem for sure, but it is one I see regularly as an entrepreneur and one who travels widely around the world. We all work hard. I don't have children, but I see a lot. I have opinions, just like …
How Present Are You?
Having the ability to communicate succinctly is crucial in all areas of life, and if a message can be said in one sentence rather than a paragraph, why not choose the former?In reality, it is easier said than done. Maintaining professional communication …
How to create a high performing marketing team
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to …
What your marketing strategy for 2017/18 should address
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. If you have left it until now to write your 2017/18 marketing …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
Never, ever give up on your employees
I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude …
Jealous that someone is climbing the ladder faster than you?
They say that jealousy is a curse. I tend to agree. It hinders your judgement and affects your ability to see clearly - and that's just the start.The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge …
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