Are Robots Taking Over Marketing?
You may have read that robotic technology is making its way into the marketing industry, and it is. Within the next 2 years, Marketing as a profession will change so much that everyone will need to start from scratch. Unfortunately, the companies …
Never give up trying
Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit. …
Should you take up a news opportunity or not?
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The …
The untethered soul of your business
Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. The soul of your business is so much more. It's living and breathing every single second inside every single person …
How to Swiftly Close B2B Sales
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, …
Top 5 Multitasking Methods
Being a business executive is not easy. You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed …
Is Your Business Complying With The CAN-SPAM Act?
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales. …
Quick Tips for Killer Content Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”. When …
The Key to Being a Successful Sales Rep
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them. …
Ditch the What, Find the Why
So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between …
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