Four Ways to Promote and Maintain Brand Trust
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment. …
Why do Entrepreneurs Pick Marketing Firms
The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations. …
The Perfect Marketing Team
Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in …
Technology Every Marketer Should Be Using
As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking? …
How to be a Top-Notch Marketer in an Ever-Changing Industry
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and …
The “Pinch Yourself” Moment Every Entrepreneur Should Have
I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because …
The fast-pace, resilience and incredible thrill of being an entrepreneur
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a …
The top marketing strategy consulting firms in Atlanta
Consulting firms these days are a dime a dozen and range from freelancers through to large multinationals. …
Atlanta has stepped it up in the marketing technology game
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they …
Entrepreneurship as a Woman
Entrepreneurship can be the toughest gig in the world - especially for a woman. There are many different issues that women face when making the courageous decision to be an entrepreneur. Most of it, though, is about their mindset. …
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