3 data analytics calculators that every marketer needs
As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”. An organization might have a perfectly tailored marketing campaign dispersed, but it means …
Lessening Your Environmental Impact
With climate change now affecting our daily lives, changes in our own actions need to be made now. Lessening an environmental impact can improve your own current health and preserve the environment for the future. …
Will Microsoft Acquire Adobe?
Published on Cmswire written by Dom Nicastro. Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative …
Why Wikileaks founder Julian Assange’s arrest is bad marketing
Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him …
How to manage the ‘office affair’
Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but …
Gen-Z is a generation that is unmanageable – in a good way
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that …
17 Ways To Network Like A Pro At Conferences
Published on Forbes written by Goldie Chan. Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the …
Am I a marketer or entrepreneur?
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you …
Adobe Lifts Lid on Digital Transformation
Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas. …
What you need to know about Adobe’s next moves
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite. …
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